Title

Author

Date

2009 Marketing Salary & Expense Survey

SMPS Foundation

2009

A/E/C Marketing Fundamentals

Kubal, Miller & Worth

2004

Active Training: A Handbook of Techniques, Designs, Case Examples and Tips

Mel Silberman

1998

The Anatomy of Persuasion

Norbert Aubuchon

1997

The Art and Science of Pricing

David A. Stone

2002

Beyond Strategic Planning

Clare Ross

---

Blueprint for Marketing

Susan Frost

1995

Building Profits in the Construction Industry

Kubal, Miller & Worth

2000

Cracking the Networking Code: 4 Steps to Priceless Business Relationships

Dean Lindsay

2005

Creating an Effective Brochure for the 21st Century

Rena Frankle

1991

Creating Rainmakers: The  Manager's Guide to Training Professionals to Attract New Clients

Ford Harding

1998

Design Build Services: A Marketing and Business Development Handbook

Multiple

2009

Design. Marketl. Grow!

Craig Park

2002

E-Pro Marketing: How A/E/C Professionals Win with the Web

Michael T. Kubal

2001

Hot Markets in a Down Economy

Zweig White & Associates

1999

How to Turn Generation Me into Active Members of Your Association

Cynthia D'Amour

1999

Managing the Professional Services Firm

David H. Maister

1997

Marketing Research: Intelligence for your Firm's Future

Raymond Kogan

1996

Marketing Handbook for the Design & Construction Professional - 2nd Edition

Multiple

2000

Marketing Handbook for the Design & Construction Professional - 3rd Edition

Multiple

2009

Marketing in the 21st Century for Design Professionals

David Stone

2002

Marketing Made Easy for the AEC Firm

Russell Faure-Brac

2006

Marketing Metrics De-Mystified: Methods for Measuring ROI and Evaluating Your Marketing Effort

Sally Handley

2007

The Marketing Plan

Karen Kerruish

1991

Marketing: A Three Part Series

Jane Kolleeny and Charles Linn, AIA

2001

Multiple Project Delivery Systems

ACEC

2000

The Negotiation Waltz

David A. Stone

2002

Plan it! A Down to Earth Guide to Marketing Planning and Budgeting in the Design & Construction Industry

Lisbeth Quebe

2002

The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page

Patrick G. Riley

2002

Professional Services Marketing Articles (compliation by SMPS)

Multiple

---

Rainmaking: A Professional's Guide to Attracting New Clients

Ford Harding

1994

Secrets of Power Presentations

Micki Holliday

2000

Selling the Invisible

Harry Beckwith

1997

Transforming E-Knowledge

Norris, Mason & Lefrere

2003

Who's Got Your Back

Keith Ferrazzi

2009

Wired! How to Crawl Inside your Client's Mind for Success in Business Development

David A. Stone

2000

Writing for Design Professionals

Stephen Kliment

1998

ZAPP! The Lightning of Empowerment

William C. Byham, Ph.D.

1998