Where Will You End Up? - Achieve Your Goals in a Down Market

Date: Thursday, July 22

Has your firm recently experienced Marketing/BD layoffs or downsizing as a result of the current economy?  If so, you cannot afford to miss this session!

Focusing your marketing resources on efforts that will win work and increase the bottom line in today's challenging economic climate is likely consuming more of your time and money than you can recall.  In a down market, it is a common reaction to increase the number of RFP/Q's the marketing department responds to without assessing the true costs.  Is it really worth it for your firm to pursue every job?

SMPS/LA is pleased to offer this 90-minute pre-recorded broadcast of previously live Webinar hosted by SMPS National that will share the 10 Best Practices for Effective Proposal Development and 10 Profitable Marketing Practices that you can take back and apply to your firm today!

Come away from this Webinar armed with valuable insight, including:

• Proposals That Make a Point - 10 best practices in effective proposal development.
• Proposals to Push Aside - Go/No Go RFP/Q from an economic perspective - what does it cost to go after a project with low chances for winning?  How do you assess the projects to "No Go"?
• Profitable Practices Firms Forget to Value - top 10 marketing practices (other than proposals) that contribute to the firms bottom line in down market.  Learn the real statistics about the measurement of their effectiveness and profitability.

Learning Objectives

• Gain a clear understanding of best practices that make the most impact from an owner's perspective.
• Learn to calculate the cost to pursue and develop and RFP/Q; understand the costs and benefits of pre-selling a project.
• Discover which marketing activities can have the most value and impact on a firm; gain knowledge of best practices to maximize their value and impact in a down market.

SPEAKER
Danielle Feroleto, CPSM, and her business partner established Small Giants, LLC in 2006 as a full-service marketing and business development firm specifically serving the needs of the architectural, engineering, contracting, and commercial real estate professionals.  With more than 17 years of experience in the A/E/C industry, Danielle is an instructor for the Alliance for Construction Excellence and the Arizona Builders' Alliance, as well as an associate faculty member teaching Marketing for Construction at Arizona State University.

DATE & TIME
Thursday, July 22, 2010
9:00- 9:15 Registration
9:15-10:45 Webinar presentation

HOST
HMC Architects

LOCATION
HMC Architects
633 West Fifth Street, Third Floor
Los Angeles, CA 90071

PARKING
Parking is available in the US Bank Tower Building for $38.00 or at Pershing Square Public Parking Lot at Olive and Fifth Street for $8.00.

COST
$20 Members
$25 Non-Members
Security in the US Bank Building will require all participants be pre-registered.  There will be no walk-ins.

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