A/E/C Essentials: An Introducton to the Design & Construction Industry
Date: Thursday, April 2
Improve your job performance and increase your value to your firm with this interactive seminar designed to immerse you in the basics of the industry in one day.
Are you new to the design and building industry? Are you baffled by industry buzz words and jargon, or the interrelationships between and responsibilities of service providers? If you answered "yes" to these questions, the this workshop if for you!
This concentrated seminar provides a starting point for learning the basics, such as:
- Fundamental terminology and concepts to help your survive and thrive in your career
- How a project emerges from a client's need and progresses from concept to finished structure
- History and size of the U.S. construction industry
- Top professional associations and their role in the industry
A case study will be used throughout the day to tie learning into an actual A/E/C project. Interactive exercises encourage networking while reinforcing important concepts. By the end of the day, you will understand:
- The roles of the architect, engineer, and contractor
- How clients select design/construction firms
- Project delivery systems, fees, and phases
- How projects are financed
- How technology impacts design and construction
- Broad trends and future issues of the industry
- Clients: who they are, how the differ, what they value
Continental breakfast, lunch and refreshments will be served. Participants can earn 6.5 hours of Certified Professional Services Marketer (CPSM) continuing education credits. Participants will also receive:
- 100-Page Seminar Workbook
- Bibliography and Website Resource List
- Glossary of Abbreviations, Industry Terms, and Acronyms
- Sample Cost Guide
- Rankings of Top A/E/C Firms
- Mathematical and Conversion Tables
- Recommended Books for further reading
Discounts are offered to teams of three or more employees. Participants who register for both this event and the Powerful, Persuasive seminar on 4/3/09 will receive a volume discount. Early bird discounts are also available. For more details and to register, please click here to visit the event page on National's website.



