Marketing Magic: Making the Most of your Marketing Tools in Lean Times

Date: Wednesday, February 18

A dramatic downturn in the economy has us all frightened, and fear naturally causes the wallet to clamp shut. Rather than focusing on the casualties of the economy, discover how you can take charge of your career and your firm's future! Attend this seminar to learn some tricks of the trade so you can bedazzle your boss with your newly acquired marketing "magic."

To help navigate these uncharted waters, a captivating panel of industry experts, each with a proven track record of marketing success, will converge to share the latest trends and business solutions, many of which did not exist a few years ago. Our experts in technology, public relations, and marketing/business development will weigh in on the new, yet cost conscious, tools that can help your firm stand out from the crowd in this highly competitive and challenging economic environment. Among the topics that will be examined are:

• Re-thinking internal structure with a focus on agility;
  
• Shifting market share... where it makes sense;
  
• Forging new types of alliances;
  
• Employing blogging, social networking and viral marketing to your advantage;
  
• Organic versus paid endeavors in marketing; and
  
• Maximizing public relations potential.
  

This will be an interactive session with ample time for questions and answers for the audience. We encourage you to come prepared for an open discussion about the specific challenges you are facing inside your own workplace and explore solutions with our seasoned panelists and the audience at large. You may also submit your primary topic of interest/concern in advance to our Director of Education, Madeline Field by emailing education@smps-la.org

Get ready and join us for this enchanting examination of the technologies, strategies and solutions that will help you work magic to effectively market and develop new business in these lean times.

MODERATOR 
Veda Solomon, Director of Business Development / Architecture Division, HOK

PANELISTS
Julie D. Taylor, Principal, Taylor & Company
Nathan Elson, Web Marketing Consultant, Enthusiast Web Solutions
Alex Ribble, Business Development Consultant, Enthusiast Web Solutions
Phyllis Dubinsky, Principal, PDK Market Strategies

DATE & TIME
Wednesday, February 18, 2009
8:00-8:30 AM registration & networking
8:30-12:00 PM presentation

PLACE
Millennium Biltmore Hotel - Bernard's Room
506 South Grand Avenue
Los Angeles, CA 90071

COST
SMPS Members: $75
Non-Members: $95
Additional fee applies to walk-ins.

SMPS DOMAINS OF PRACTICE
1 - Marketing Research
2 - Marketing Plan
5 - Promotional Activity
6 - Information, Resource & Organizational Management

EDUCATION CREDITS
Three (3) AIA LUs / CPSM CEUs

PROGRAM COORDINATOR
Steve Nguyen, Syska Hennessy Group, Inc.
Susan Guerrero, Moffat & Nichol
Madeline Field, Degenkolb Engineers

REFUND POLICY
Reservations canceled more than 72 hours prior to an event will be subject to a full refund of all the fees paid. Cancellations made less than 72 hours but more than 24 hours prior to an event will received credit for attendance at a future SMPS/LA program. No-shows and cancellations made less than 24 hours prior to the event will not be refunded.