Begin with the End in Mind: Create a Measurable Marketing Plan

Time: 8:00 AM
Date: Wednesday, October 15
Location: Millenium Biltmore Hotel, Los Angeles

Have you already compiled your marketing plan and invested hundreds of man-hours contributing to what will be your firm's road-map? Ensure your marketing plan doesn't collect dust by structuring it efficiently, WITH THE END IN MIND!

Your ability to develop an effective Marketing Plan - one that contains quantifiable checkpoints that can be monitored and measured - is an invaluable skill that brings value to your firm and career. This seminar, taught by Keri Hammond, CPSM of MARKETLINK, is designed to provide you with the tools needed to create and implement a successful Marketing Plan. 

Hammond will explore a detailed approach to developing and achieving established marketing plans in two basic categories: firm-related issues and market-related issues. Hammond will outline the elements of a successful marketing plan, including how to:

• Evaluate the “Big Picture” to focus on tactics that have produced results;
• Involve key staff in the creation of the Marketing Plan;
• Use the plan as a catalyst for regular marketing strategies;
• Utilize other resources such as accounting and operations to determine if goals are being met; and
• Take small daily steps in order to measure results.

So join us for this informative seminar and leave armed with the knowledge of how to keep your firm on course according to the plan, despite changing economic climates! 

SPEAKER
Keri Hammond, CPSM, MARKETLINK

DATE & TIME
Wednesday, October 15, 2008
Registration 8:00-8:30 AM
Program 8:30-12:00 PM

PLACE
Millenium Biltmore Hotel - Bernards Room
506 South Grand Avenue
Los Angeles, CA 90071

COST
SMPS Members: $75
Non-Members: $95
Additional $15 on day of program with walk-in registration.
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SMPS DOMAIN(S) OF PRACTICE
2 - Marketing Planning

PROGRAM COORDINATOR
Gina Webster, IPD
Madeline Field, Degenkolb Engineers

REFUND POLICTY
Reservations canceled more than 72 hours prior to an event will be subject to a full refund of all the fees paid. Cancellations made less than 72 hours but more than 24 hours prior to an event will received credit for attendance at a future SMPS/LA program. No-shows and cancellations made less than 24 hours prior to the event will not be refunded.