“Horse of a Different Color: Marketing in the Public Sector”

Date: Wednesday, April 21

Using the same approach for every type of client won't lend the results you're looking for when seeking working in the public sector because winning work in the public sector is frankly a "horse of a different color."

More than ever, today's successful marketer uses a specialized approach to win public procurements for Federal and City submissions - one that addresses the unique needs and requirements of public sector clients.

Together, the Orange County and Los Angeles chapters of SMPS bring you noted-author Bernie Siben, CPSM of The Siben Consult, LLC to present highlights from his book titled "A Horse of a Different Color: Marketing in the Public Sector."  Bernie is a familiar name in the A/E/C industry, having written numerous articles for the SMPS Marketer, the ZweigWhite A/E Marketing Letter, PSMJ's A/E Rainmaker and other industry periodicals.  Bernie is a frequent presenter to SMPS Chapters throughout the country. 

Bernie's solid knowledge base of 32 years experience will help shed light on best practices and the key differences between public and private pursuits. This session will address the legal framework for public sector procurement, including some of the politics of selection; talk about "best value" as a way to give objective scores to subjective evaluation criteria; and look at a variety of forms and real-world RFP's as jump-off points for discussion. 

Following an insightful discussion, Bernie will be on hand to answer your quesions and autograph copies of his new book "A Horse of a Different Color: Marketing in the Public Sector."

PRESENTER
Bernie Siben, CPSM
Principal Consultant
The Siben Consult, LLC

WHEN
Wednesday, April 21, 2010
8:30-9:00 AM Registration & Networking
9:00-11:45 AM Presentation
11:45-12:00 Book Signing

WHERE
Eagles Nest Country Club
5660 Orangewood Avenue
Cypress, CA 90630

COST
$50 Members
$65 Non-Members
Additional $15 fee will apply to walk-ins.

CONTINUING EDUCATION
This seminar offers 2.5 CPSM Continuing Education Credits (CEUs).

PROGRAM COORDINATORS
Kathie Bloomfield, CPSM, Hill Partnership
Madeline Field, Degenkolb Engineers
Christel L. Kanda, HNTB Architecture
Bee Rarewala, Yazdani Studio of Cannon Design