Global Logistics and the Language of International Marketing

Date: Wednesday, February 24

It's a small world and rapidly progressing technology is making it smaller.

In the past, the reach of A/E/C firms may have been limited by logistics of office location and means of communication. Now, technology enables people to conenct and share ideas across the globe with ease, which means the sky is the limit when it comes to pursuing work and building business relationships. Today's professionals can seize the opportunity to grow business and reach clients in emerging international markets much more easily than their predecessors.

The opportunity to expand into global markets is a reality, but where does one start? How does one address inherent cultural differences, manage divergent business expectations, and achieve success in the international marketplace? Although our domestic acumen may be refined, competition is leading us to learn the new language of global marketing.

The first step towards achieving a realistic idea of how to work effectively in a global market is addressing the following questions:

• Why should I venture outside my comfort zone and approach international clients?
• What are the various issues to consider before establishing an international practice?

SMPS/LA's internationally savvy panel will address these questions and many more to provide you with a crash course in the language of international marketing. So branch out, and join us for this enlightening seminar while it's in town!

MODERATOR
Nancy Horne, Principal
NDH Search Worldwide

PANELISTS
Michael McCarthy, Vice President
Moffatt & Nichol

Pat McKelvey, AIA, Principal & Regional Director of Abu Dhabi Office
RNL Design

Joshua Boren, Business Development Manager
Aedas Sport

WHEN
Wednesday, February 24, 2010
7:30-8:00 AM Registration & Networking
8:00-10:00 AM Panel Presentation

WHERE
Millennium Biltmore Hotel
Bernards Room
506 South Grand Avenue
Los Angeles, CA 90071

COST
$60 Members
$75 Non-Members
Additional fee applies to walk-ins.

CONTINUING EDUCATION
This seminaroffers 2.0 CPSM Continuing Education Credits (CEUs).

PROGRAM COORDINATORS
Madeline Field, Degenkolb Engineers
Daniel Frank, Gonzalez Goodale Architects
Susan Guerrero, Moffatt & Nichol
Juanita Martinez, CPSM, SWA Architects