LA Chapter Library: Exclusive Member Benefit Is Knocking for 2010
March 17, 2010
SMPS offers its Los Angeles Chapter members a fortunate opportunity to explore literary resources for marketing in the A/E/C industry. However, what is it that makes these resources opportunistic for its members? Well, the first step is learning about these sources ~ where to access them ~ and how to take these sources and apply the knowledge in your own market. With this knowledge you can utilize these vital tools to facilitate your organization's marketing needs. This first "Quarterly Book Review" column will provide a background on the SMPS/LA collection, with the intention of capturing your interest. Upcoming columns will highlight the most fascinating books in the archives through short reviews of this marketing and A/E/C industry collection.
SMPS/LA houses an extensive 38-book library of publications that are effective tools to help your mind get wrapped around marketing in this uneasy economy. What a better way to enter into 2010 than by giving yourself a monthly goal of reading one-book-a-month that may aid in your company's financial growth and success!
"The library has been built over the years in two ways: Primarily, by the decisions of the Board of Directors to make the investment in our membership by providing the resources for the CPSM exam as well as to help them better perform on the job; and through the participation of past 'Member Enrichment' sponsors whose monies are used for the scholarship fund, book raffles and to stock the library," says Brandy Little, CPSM, Immediate Past President..
This members-only benefit is an extraordinary way to not only enrich your own marketing sense, but for those members taking future CPSM exams - you can utilize the books necessary to study for the exam. It's a great utilization of time and effort; and at no-cost to members, the benefit is all-inclusive.
According to Little, "It's especially helpful for people who can't afford to pay the full-list price for the books but still want to keep current on trends. A great example is the 2009 Marketing & Expense Survey that was put out by the SMPS Foundation (the research arm of the organization). The document costs over $100 but is available to our members for review at no cost! Also, the library is a tremendous cost savings for those studying for the CPSM."
As you can tell, this benefit is not utilized enough. Especially for the gracious generosity of those parties that have enriched the library through donation of the publications. As we celebrate 2010, I will make it my goal to review the most-relevant publications in the library, if you all will make a commitment to reach-out to this extraordinary A/E/C marketing tool, offered exclusively to SMPS/LA members!
A current inventory of books is available on the SMPS/LA's website at:
http://www.smps-la.org/page3-56/ChapterResourcesLibrary. If you would like check out library materials, send an e-mail to info@smps-la.org with the title of the materials you would like to check out. If you would like the materials mailed to you, please include your FedEx account number. You can pick up your requested materials at the next SMPS LA event. A selection of materials will be available at future SMPS LA events.
